Adult: 15 years and upChild: 6-14 yearsInfant: 0-5 years

All Blacks Experience: Interactive Rugby & Haka Tour

North Island

All Blacks Experience

from

AU$60

per adult

Book Now

Visitor standing before All Blacks haka performance

Experiences

Half-Day Tours

Family-friendly Tours

History and Māori Culture

North Island

Start: Auckland

Duration: 1-1.5 hrs

The All Blacks Experience is a 60–90 minute interactive attraction in Auckland’s SkyCity Precinct, combining New Zealand rugby, Māori culture, an immersive All Blacks and Black Ferns haka and hands-on skills challenges. Guided tours depart hourly from 10:00am to 4:00pm daily, with five interactive zones included. No previous rugby knowledge is needed, making it suitable for families, first-time visitors and committed rugby fans alike.

The Cultural Heart of New Zealand Rugby

Rather than simply displaying memorabilia, the experience takes you through the stories, values and cultural connections behind New Zealand rugby. You’ll hear from players, step into immersive environments and see how the All Blacks and Black Ferns connect with wider Aotearoa New Zealand identity.

The experience then becomes hands-on, with opportunities to test skills such as kicking, speed, accuracy and reactions. It is an easy addition to an Auckland sightseeing day because it is indoors, centrally located and takes around 90 minutes from arrival to finish.

Visitor attempting a conversion kick at All Blacks Experience

All Blacks jerseys displayed in locker room at All Blacks Experience

Official All Blacks Experience merchandise store in Auckland

Guide presenting Te Whatu Mauri Stone at All Blacks Experience

Guests in Rugby Club Zone listening to stories about All Blacks history

Group listening to storytelling in changing room at All Blacks Experience

Visitor participating in agility speed challenge at All Blacks Experience

Entrance to All Blacks Experience in Auckland

Teams competing in interactive rugby knowledge game at All Blacks Experience

Visitors watching 180-degree haka performance at All Blacks Experience

What are the highlights of the All Blacks Experience?

Come face-to-face with the All Blacks and Black Ferns haka in an immersive 180-degree presentation
Discover the connections between rugby and Māori culture
Test your kicking, agility and accuracy in the interactive skills zone
Hear stories and insights from players who have worn the black jersey
Enjoy a central Auckland indoor attraction that takes around 60–90 minutes

What is included in the All Blacks Experience?

Your ticket includes:

Guided All Blacks Experience tour
Access to five interactive zones
Immersive All Blacks and Black Ferns haka presentation
Cultural storytelling
Player stories and rugby history
Interactive rugby skills challenges
Time to explore the skills zone after the guided portion

The All Blacks Experience retail store is also onsite, with official All Blacks and Black Ferns merchandise available to purchase separately.

You do not need to understand rugby before visiting. The guided tour explains the stories, culture and significance behind the All Blacks and Black Ferns, while the interactive sections make the experience accessible to people discovering the sport for the first time.

The guided component lasts around 45–60 minutes, but allow up to 90 minutes overall so you have time for the interactive skills zone and retail store.

Tours have a maximum group size of approximately 26 people. The attraction is designed to accommodate different ages and mobilities.

Children are welcome, and those under 15 must be accompanied by an adult.

Standard tours do not include a guaranteed meeting with a current or former All Black or Black Fern.

Adult: 15 years and up
Child: 6-14 years
Infant: 0-5 years

Cancellations more than 24 hours before departure: Full refund**.

Within 24 hours: No refund

**Note: Any refund approved under our terms and conditions will be subject to a 5% admin & processing fee, which will be deducted from the refund amount.

Please see more information on refunds and cancellations in Go New Zealand's terms and conditions.

Frequently asked questions

Yes. Children can take part in the interactive skills area and test activities such as kicking, agility and accuracy. The experience welcomes all ages, although children under 15 must be accompanied by an adult.

You enter an immersive 180-degree presentation featuring the All Blacks and Black Ferns haka. It forms part of the guided journey and helps explain the cultural connection between rugby and Aotearoa New Zealand rather than presenting the haka as a standalone performance.

No. The attraction is designed for visitors with all levels of rugby knowledge, including people who have never followed the sport. The cultural storytelling, immersive haka, player stories and interactive challenges give the experience broader appeal than a traditional rugby museum.

Departure Dates

First tour: 10:00am
Last tour: 4:00pm
Frequency: Tours depart hourly, with additional departures added when required
Open: 7 days a week
Opening hours: 9:30am–5:00pm
Closed: Christmas Day